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 Part 1: Achieving Clarity
| Get your bearings in the SEO world, explore the strengths and weaknesses of your business model, set measurable short and long term business goals, describe your past Internet marketing experiences, and put this all together to come up with your formula for online success. |
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 Part 2: Dominate with Keywords
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Accrue basic knowledge of how search engines work, select your keyword research tools, determine the specific terms (keywords) that people commonly use when they search for your site, see what your competitors are doing in terms of SEO, and assemble your portfolio of target keywords.
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 Part 3: Understanding Your Site
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Discern the strong suits and limitations of your site, assess where your site currently stands, set concrete site goals, define what conversions are for your business, conceive of ideas for your web pages, and gear up to implement the plan of attack with your new understanding, direction, and knowledge.
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 Part 4: Front-end SEO
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Tapping into the keyword portfolio you've compiled, judiciously incorporate these keywords in the appropriate places throughout your site, weave a beautiful pattern of relevant content for your users, speak directly to your target audience through your writing, and amplify your brand awareness.
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 Part 5: Back-end SEO
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Do behind-the-scenes SEO work that'll surely improve your search engine rankings, follow clearly spelled out and straightforward methods, don't be afraid to contact our SEO support team if you're not the most tech savvy person, and forge ahead in this new territory with confidence and security in knowing that Site Optimization is here to help along the way.
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 Part 6: Gaining Site Visibility
| With the overriding purpose of making your site easily found in search engine results, follow the simple steps we've laid out for you to submit your site to all major search engines, submit to quality directories that will actually have a palpable impact on your site visibility, learn how write extremely effective ads for your paid search campaigns, and commit to the Site Optimization methodology for the betterment of your site. |
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 Part 7: Traffic & Conversion Tracking
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Learn the fundamentals of Google Analytics, know which terms and metrics to pay attention to when assessing your site's incoming and outgoing traffic, see the progress you've made in increasing your conversion rate, and use these data to pinpoint the areas of your site where it's critical to make changes to improve your ROI.
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 Part 8: Generate a Buzz
| Jump on the Social Web bandwagon and learn how to participate in social media outlets, make your site buzzworthy, get high quality one-way links to your site, and watch your site's overall visibility and profitability greatly improve. |
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 Part 9: Campaign Performance
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Evaluate the progress of your ongoing SEO and Paid Search campaigns, read tips about how to diagnose ranking issues, continue to build upon a growing list of quality sites that link to you, see if and how your competitors are adjusting their online marketing strategies, and use this collective info about your campaign performance, whether it be positive or negative, to motivate you even further and drive your site forward no matter the circumstances.
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 Part 10: Fine-tuning Your Model
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Expand your SEO campaign, make adjustments where you need to, extend your brand to new and exciting areas, seek greater understanding, AND take this skill set you've cultivated throughout these 10 Parts of SiteOptimization.com SEO Central, along with your well-rounded marketing knowledge base, and do good things for your customers and everyone else who has and continues to help you with your business.
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